List of Articles Big Data

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  1 - Data-driven Marketing in Digital Businesses from Dynamic Capabilities View
  Maede  Amini vlashani ayoub mohamadian Seyed Mohammadbagher Jafari
  20.1001.1.27170411.1401.14.53.15.5
  Despite the enormous volume of data and the benefits it can bring to marketing activities, it is unclear how to use it in the literature, and very few studies have been conducted in this field. In this regard, this study uses dynamic capabilities view to identify the dy More

  Despite the enormous volume of data and the benefits it can bring to marketing activities, it is unclear how to use it in the literature, and very few studies have been conducted in this field. In this regard, this study uses dynamic capabilities view to identify the dynamic capabilities of data-driven marketing to focus on data in the development of marketing strategies, make effective decisions, and improve efficiency in marketing processes and operations. This research has been carried out in a qualitative method utilizing the content analysis strategy and interviews with specialists. The subjects were 18 professionals in the field of data analytics and marketing. They were selected by the purposeful sampling method. This study provides data-driven marketing dynamic capabilities, including; Ability to absorb marketing data, aggregate and analyze marketing data, the ability to data-driven decision-making, the ability to improve the data-driven experience with the customer, data-driven innovation, networking, agility, and data-driven transformation. The results of this study can be a step towards developing the theory of dynamic capabilities in the field of marketing with a data-driven approach. Therefore, it can be used in training and creating new organizational capabilities to use big data in the marketing activities of organizations, to develop and improve data-driven products and services, and improve the customer experience Manuscript profile
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  2 - The main components of evaluating the credibility of users according to organizational goals in the life cycle of big data
  Sogand Dehghan shahriyar mohammadi rojiar pirmohamadiani
  20.1001.1.27170411.1402.15.55.8.9
  Social networks have become one of the most important decision-making factors in organizations due to the speed of publishing events and the large amount of information. For this reason, they are one of the most important factors in the decision-making process of inform More

  Social networks have become one of the most important decision-making factors in organizations due to the speed of publishing events and the large amount of information. For this reason, they are one of the most important factors in the decision-making process of information validity. The accuracy, reliability and value of the information are clarified by these networks. For this purpose, it is possible to check the validity of information with the features of these networks at the three levels of user, content and event. Checking the user level is the most reliable level in this field, because a valid user usually publishes valid content. Despite the importance of this topic and the various researches conducted in this field, important components in the process of evaluating the validity of social network information have received less attention. Hence, this research identifies, collects and examines the related components with the narrative method that it does on 30 important and original articles in this field. Usually, the articles in this field are comparable from three dimensions to the description of credit analysis approaches, content topic detection, feature selection methods. Therefore, these dimensions have been investigated and divided. In the end, an initial framework was presented focusing on evaluating the credibility of users as information sources. This article is a suitable guide for calculating the amount of credit of users in the decision-making process. Manuscript profile
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  3 - Providing a New Solution in Selecting Suitable Databases for Storing Big Data in the National Information Network
  Mohammad Reza Ahmadi davood maleki ehsan arianyan
  The development of infrastructure and applications, especially public services in the form of cloud computing, traditional models of database services and their storage methods have faced sever limitations and challenges. The increasing development of data service produ More

  The development of infrastructure and applications, especially public services in the form of cloud computing, traditional models of database services and their storage methods have faced sever limitations and challenges. The increasing development of data service productive tools and the need to store the results of large-scale processing resulting from various activities in the national network of information and data produced by the private sector and pervasive social networks has made the process of migrating to new databases with appropriate features inevitable. With the expansion and change in the size and composition of data and the formation of big data, traditional practices and patterns do not meet new needs. Therefore, it is necessary to use data storage systems in new and scalable formats and models. This paper reviews the essential solution regarding the structural dimensions and different functions of traditional databases and modern storage systems and technical solutions for migrating from traditional databases to modern ones suitable for big data. Also, the basic features regarding the connection of traditional and modern databases for storing and processing data obtained from the national information network are presented and the parameters and capabilities of databases in the standard platform context and Hadoop context are examined. As a practical example, a combination of traditional and modern databases using the balanced scorecard method is presented as well as evaluated and compared. Manuscript profile